Step 1: Choosing Your Niche
I know how daunting it is to get started with your online business with no clue. Choosing your niche for your blog is the starting point.
Just like any other business that starts with a foundation. Most bloggers find the stage of choosing a niche the hardest part of a blog life cycle. I am here to guide you through.
Coffee mug niche
What is a niche? A niche is a specific market or market which you can target with your business. To choose a niche, try to figure out your interests, skills, and what your target audience is searching for.
An area of interest or something you are passionate about. It can be a hobby. We all have hobbies or something we are keen to do daily. I will explain why a sports niche is not the best niches to pick.
Is Writing A Good Niche? Let’s say you are a writer and you choose writing as your niche. It’s not a bad niche as it will be in line with writing, which is your area of work. The only problem with the writing niche is it is broad.
What Makes Writing Niche a Broad Niche? With the subject of writing, you don’t know where to start from. Are you going to focus on writing fiction? Writing business reports or writing novels? To do well with your blog, narrow your focus down. Choose something like the Writing Fiction Novel niche.
Always narrow down your focus to something you feel comfortable about continuing creating content on. Your audience is looking for specific information, so keep creating content to offer them advice.
The Disadvantages of Choosing a Niche that’s Broad: In the Writing Fiction Novel niche example, the information you will give your audience is not generic because it’s a novel written for a specific genre of fiction.
Picking a broad niche like writing makes it tough to offer specialised information to your audience, and you may quickly run out of ideas.
Writing can mean writing anything from comedy, poem, songs to lecture notes. By nature, people are born sensitive. They will sniff out something odd about your content.
In the end, they may not trust generic information and it will be difficult to monetize your blog with no interested audience. When you specialise and narrow your focus, you will write content with much ease regularly.
Another example is writing a magazine with a Sports niche. Sports are too broad, as you can be crazy about cricket, a football fanatic, or rave about rugby? It’s not clear whether you love competing in sports or you are more of an avid spectator.
Therefore, pick something that’s suitable for a specific group. What type of sports? Be specific. What comes to mind is cycling, football, running, Rugby, golf and cricket.
Whatever niche you decide to choose, it must be something you can create content continuously on. If you can’t figure it out, no problem, I know of an online platform that will help you choose the direction of your business from over 1,000,000 different niches.
Do you know what happens when you are passionate about something? Picking a niche closer to your heart will be easier, if not enjoyable, to create content on products and services that people want.
A niche is a group of people
searching for something specific
Finding the niche for your blog is easier than I initially thought. It boils down to a niche that you can grow as you continue to create content, stick to and monetize down the road.
Give your audience what they’re looking for
Focus on a particular group of people (your audience) who are looking for a specific type of information your blog will provide. This is the reason you have to pick a single niche so that you give your audience what they are looking for.
Who Is Your Audience?
Your audience is a group of people searching for specific information or a specific service. The analogue I have used here of a group of people looking for things gives us a full picture of what a niche is all about.
Everything becomes easy once you have a clear picture in your mind of what exactly you are focusing on. You will write content that is targeted at your audience.
What’s the Purpose of a Blog?
The purpose of a blog is to share your thoughts and ideas with the rest of the world. However, you can’t share your thoughts randomly.
Tips for simplifying choosing a niche for your make money blog:
Niche down. Don’t try to be a jack of all trades, but focus on a specific sub-niche within your larger niche. This will make it easier to stand out from the competition and attract your target audience.
Be creative. Think outside the box when choosing your niche. Remember, you can discover many unique and profitable niches that no one has explored yet..
Don’t be afraid to fail. Don’t worry too much about making mistakes. Use them as learning curves to improve and to keep. With more experience, you can always branch off to other niches.
Don’t try to be perfect! No niche is the perfect niche. You are the one to perfect it with the actions you will be taking. There is no niche that’s not profitable. After all, there are 5.25 billion people online and this is your potential audience.
Other ways of choosing the direction for your Business
The search results for baby accessories
One practical way to come up with a niche is to visit amazon.com. Say, for example, you are interested in the baby accessories niche, type it in the Amazon search box and see the different categories.
Every category has sub-niches. So, you need to go through Amazon categories to create a list, then filter it to pick your specific niche.
Looking at the niche of baby accessories, there are different baby products on Amazon. This gives you ideas of products you could write reviews on your blog.
You can also type in your niche in Google Search to get ideas. Then, you need to narrow down to more targeted niche ideas. It will surprise you how many niches you can find.
Whatever niche you choose, you must have the bigger picture to understand how big the internet business is. There are about 5 billion people buying things online.
That is a massive audience or people searching on the internet all the time. The chances of making money with your business online are mind-blowing.
To Recap
The word NICHE can scare off many people. In simple terms, a niche a group of people looking for specific stuff.
Your blog’s purpose is to help your audience with information. While you are “helping,” you will also generate revenue.
The rule for blogging for income is you cannot start a blog if you haven’t decided yet which niche you are going to target.
With hard work and dedication, the sky’s the limit in achieving success making money online. You can do so within absolutely any niche!
That is the beauty of the internet business world. You can pursue something that you love and build a full-time business.
Now that you have found the direction for your blog, your niche, it’s time you Built a website.
If this is your first time to build a website, and need some help, continue to the next section, Get Some Training.
