Step 1: Choosing your niche 

Are You Confused About How To Get Started? 

You want to start an online business, but the problem is you don’t know where to start? Knowing where to begin can be confusing and nerve-wracking.

Starting in the wrong direction can waste your precious time. Even if you are a complete beginner, you can do this! Just like any other business, choosing your niche is one of the initial steps that will give direction to your blog.

What is a Niche?

A Niche Is a Group of People. A niche is a specific market or segment of a market that you can target with your business. In simple terms, a niche is an audience or a group of people interested in something specific.

To choose a niche for your business, the starting point is the things you enjoy or your passion. It can be a hobby, a passion or something you would like to learn more about.

What is the Common Mistake people often make?

Most people make the common mistake of choosing niches far too broad. For example, the WRITING NICHE. Why is the writing niche broad?

There are many facets to the writing niche. These include writing novels; writing essays; writing emails; writing songs; and writing poems. So, there are many niches within the broader category of WRITING.

Start in a Sub-niche

When we come up with a niche concept, it’s pretty easy to look at the things we do and the things we purchase. Things that you enjoy, the things you are passionate about can be a starting point when you are starting.

You can diversify into different niches as your business grows and takes shape.

A niche market is a targeted component of a broader category. If you choose a broad niche, it’s tricky to know who your audience is. For instance, if you pick the BABY CLOTHES niche. There are many facets to baby clothes out there!

What makes the Baby Clothes niche too broad is that we can group babies into different categories of baby age or gender. Is it baby booties or baby T-shirts?

Instead, narrow it down to a specific group of people looking for a specific type of baby clothes. And your job is to help that group with information.

BABY CLOTHES NICHE IS BROAD

HEALTHY LIVING is another example of a broad niche that is very popular. However, competition in this niche is high. Choose Healthy Living’s sub-niches like Gut Problem.

As a starter, narrow your niche selection to sub-niches to increase your chances of success. 

Other ways of Choosing the Direction for my Business

One way to come up with a niche is to visit amazon.com. If you are interested in the baby niche, type it in the Amazon search box to see different categories.

Every category has sub-niches. So, you need to go through Amazon categories to create a list, then filter it to pick your specific niche.

Looking at the baby clothing niche, you will find different baby products on Amazon. Accessories alone could give you ideas of products you could write reviews on your website. 

You can also type in your niche in Google Search to get ideas. Then, you need to narrow down to more targeted niche ideas. It will surprise you how many niches you can find.

Whatever niche you choose, you must have the bigger picture to understand how big the internet business is. There are about 5 billion people buying things online.

That is a massive audience or people searching on the internet all the time. The chances of making money with your business online are mind-blowing.

To help simplify this process, here are a few tips for choosing a niche for your online business:

Niche down. Don’t try to be everything to everyone. Instead, focus on a specific sub-niche within your larger niche. This will make it easier to stand out from the competition and attract your target audience.

Be creative. Don’t be afraid to think outside the box when choosing a niche. There are many unique and profitable niches out there that people have yet to discover.

Don’t be afraid to fail. Everyone fails at some point. The important thing is to learn from your mistakes and keep moving forward. Through time you can be involved in many niches, and you can always change your niche down the road.

Don’t try to be perfect! No niche is the perfect niche, you make the niche perfect with the actions you will be taking (and taught here). ALL niches are profitable, after all there are 5.25 BILLION people online and this is your potential audience.

Create content based on your niche. Almost anything you can think of is a potential niche, but you must choose a specific area you can continuously write about (content creation).

Focus all your communication on your niche.

Promote products that are within your niche.

Help your audiences with information focused on your niche. Your role is to solve their problems by writing targeted content. These people are ready to buy what they think will help them.

The word NICHE can scare off many people. In simple terms, it is a group of people looking for specific stuff. Your blog comes in to help your audience with information. While you are “helping,” you will also generate revenue.

To recap, when starting a blog to make money with, it’s important to focus on a niche, which is a group of people who are interested in a particular topic.

The rule for blogging for income is you cannot start a blog if you haven’t decided yet which niche you are going to target.

This differs from blogging for fun, where the niches are usually general subject. When you’re blogging for income, it’s a whole different story because you want to start much smaller, in a sub-niche. 

It is important that a niche has to be specific and more narrowed down, so that people can search out your blog on search engines.

Experienced bloggers start with niche sites to serve a focused group of people with specific problems. Also, large and popular niches have fierce competition.

They are popular because people are always searching for them. As a beginner blogger, its very hard to penetrate those niches.

I recommend that you try on a less popular niche, smaller, narrowed down niche. If you are new to the business, you have to do so.

To succeed, focus on a smaller niche, otherwise you would need to gather a strong team with research materials to compete with established sites.

Now that you have found the direction for your blog, your niche, and clarified the confusion around a blog and a website, lets move on to the next section.